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Search Results for
Market Segmentation Consumer Behavior
Jose Medina, Joel Saegert, John Merrifield
126-150
A Simple Export Country-Market Screening Technique for Small Us Businesses: A Packaged Good Illustration
https://doi.org/10.54155/jbs.13.2.126-150
Zoonky Lee, Sanjay Gosain
55-72
A Longitudinal Price Comparison For Music CD's In Electronic and Brick-and-Mortar Markets: Pricing Strategies In Emergent Electronic Commerce
https://doi.org/10.54155/jbs.19.1.55-72
Thomas Powers
93-103
Just Noticeable Difference: The Marketplace Experience of General Motors
https://doi.org/10.54155/jbs.5.2.93-103
Dan Rutledge, Thomas Callahan
124-136
Geo-Demographic Market Segmentation: An Application in Marketing Management
https://doi.org/10.54155/jbs.9.2.124-136
Charles Rader, Matiur Rahman, Shane Premeaux
89-97
Influences of Demographic and Psychographics on Consumer Payment Preferences
https://doi.org/10.54155/jbs.11.2.89-97
Julio De Castro, James Chrisman
1-16
Narrow-Scope Strategies and Firm Performance: An Empirical Investigation
https://doi.org/10.54155/jbs.15.1.1-16
Mark Kroll, Roxanna Hannan
34-47
The Experience Curve’s Role in Strategic Planning
https://doi.org/10.54155/jbs.3.1.34-47
Jack Scarborough
137-149
Niche Markets and Small Business Strategies: Shifting the Focus of International Business Education
https://doi.org/10.54155/jbs.10.2.137-149
Donald Bowersox, John Mentzer, Thomas Speh
36-49
Logistics Leverage
https://doi.org/10.54155/jbs.12.1.36-49
Donald Bowersox, John Mentzer, Thomas Speh
85-99
Logistics Leverage
https://doi.org/10.54155/jbs.25.2.85-99
Eonsoo Kim, Dae-il Nam, J. L. Stimpert
19-46
Testing The Applicability of Porter's Generic Strategies In The Digital Age: A Study of Korean Cyber Malls
https://doi.org/10.54155/jbs.21.1.19-46
Wayne Norvell, Shalini Gogumalla, C. Glenn Walters, David Andrus
124-131
Toward A More Comprehensive Marketing Strategy
https://doi.org/10.54155/jbs.6.2.124-131
Jeffrey Harrison, Ernest Hall, Lee Caldwell
34-46
Assessing Strategy Relatedness in Highly Diversified Firms
https://doi.org/10.54155/jbs.7.1.34-46
Hiranya Nath, Halis Yildiz
75-91
The Implications of A South-South Customs Union On Tariffs, Welfare, and The Prospect of Global Free Trade
https://doi.org/10.54155/jbs.27.1.75-91
Tammy Huffman, Bruce Skaggs
151-175
The Effects of Customer-Firm Interaction On Innovation and Performance In Service Firms
https://doi.org/10.54155/jbs.27.2.151-175
Geri Wijnen, Astrid Kemperman, Ingrid Janssen
125-156
A Cross-Cultural Comparison of Expatriates' Shopping Behavior
https://doi.org/10.54155/jbs.29.2.125-156
Dannis Cahlik, Jack Howard, Lynn Godkin
151-169
Compensation Strategy and Financial Performance of Community Banks: An Exploratory Study
https://doi.org/10.54155/jbs.16.2.151-169
George Balabanis, Nina Reynolds
105-132
Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge, and Visit Duration
https://doi.org/10.54155/jbs.18.2.105-132
Charles Bamford, Patrick Rogers, Alex Miller
135-150
Transformation of Strategic Types: An Examination of The Internal Antecedents to Organizational Change
https://doi.org/10.54155/jbs.16.2.135-150
1 - 19 of 19 items
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