How to Cite
Medina, J., Saegert, J., & Merrifield, J. (1996). A Simple Export Country-Market Screening Technique for Small Us Businesses: A Packaged Good Illustration. Journal of Business Strategies, 13(2), 126–150. https://doi.org/10.54155/jbs.13.2.126-150
Abstract
US small businesses are in need of processes and techniques that help them alleviate the difficult experience of choosing foreign markets. Using a generic screening process, this paper explains the stages, the screening criteria, and the ranking techniques for selecting country-markets. The paper illustrates the application of Shift-Share Analysis (SSA) as a simple technique to rank country-market potentials. Results from an analysis of a packaged good show that SSA is an adequate ranking technique to identify preliminary country prospects. Implications for small businesses and future research are given.
This article is distributed using a Creative Commons Attribution-NonCommercial 4.0 license. Copyright remains with the author(s).