Vol. 41 No. 1 (2024)

Published April 17, 2024

Spring 2024

Research Articles

Yan Hu, Jeanny Liu, Qunfeng Liao

1-26

The Family Effect on Brand Performance in Large United States Firms

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Johann Valentowitsch

27-42

Does sex sell? Gender representation, sexualization, and violence on video game covers and their impact on sales

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