Logistics Leverage

How to Cite

Logistics Leverage. (1995). Journal of Business Strategies, 12(1), 36-49. https://doi.org/10.54155/jbs.12.1.36-49


It is the purpose of this paper to position marketing and logistics relationships in a strategic context. The strategic position of both areas is used to draw conclusions for the future relationships of marketing and logistics and to suggest the need to focus on creating "logistics leverage." Logistics leverage - the ability to achieve marketing advantage through logistics superiority - is accomplished through the resolution of nine key issues. Once resolved, logistics can be exploited to obtain and maintain significant competitive advantage.


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