Geo-Demographic Market Segmentation: An Application in Marketing Management
Vol. 9 No. 2 (1992), Research Articles
Vol. 9 No. 2 (1992)

Geo-Demographic Market Segmentation: An Application in Marketing Management

Research Articles
https://doi.org/10.54155/jbs.9.2.124-136
Dan Rutledge
University of Michigan - Dearborn
Thomas Callahan
University of Michigan - Dearborn
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Rutledge, D., & Callahan, T. (1992). Geo-Demographic Market Segmentation: An Application in Marketing Management. Journal of Business Strategies, 9(2), 124–136. https://doi.org/10.54155/jbs.9.2.124-136
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https://doi.org/10.54155/jbs.9.2.124-136
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