Logistics Leverage
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Keywords

Marketing Advantage
Logistics
Strategy

How to Cite

Logistics Leverage. (2008). Journal of Business Strategies, 25(2), 85-99. https://doi.org/10.54155/jbs.25.2.85-99

Abstract

It is the purpose of this paper to position marketing and logistics relationships
in a strategic context. The strategic position of both areas is used to draw
conclusions for the future relationships of marketing and logistics and to suggest
the need to focus on creating "logistics leverage." Logistics leverage - the ability
to achieve marketing advantage through logistics superiority - is accomplished
through the resolution of nine key issues. Once resolved, logistics can be exploited
to obtain and maintain significant competitive advantage.

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