How to Cite
Narrow-Scope Strategies and Firm Performance: An Empirical Investigation. (1998). Journal of Business Strategies, 15(1), 1-16. https://doi.org/10.54155/jbs.15.1.1-16
Abstract
This study examines the performance of two samples of narrow-scope manufacturing firms competing in concentrated. mature industries. The conceptualization and measurement of scope is discussed, and hypotheses regarding broad- and narrow scope are tested. Results indicate broad-scope firms outperform narrow-scope firms, but also showed that certain types of narrow-scope strategies can be effective.
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