Vol. 9 No. 2 (1992), Research Articles
Vol. 9 No. 2 (1992)

Geo-Demographic Market Segmentation: An Application in Marketing Management

Research Articles
Dan Rutledge
University of Michigan - Dearborn
Thomas Callahan
University of Michigan - Dearborn
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Geo-Demographic Market Segmentation: An Application in Marketing Management. (1992). Journal of Business Strategies, 9(2), 124-136. https://doi.org/10.54155/jbs.9.2.124-136
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