Differentiation and Cost Leadership Strategies: A Strategic Continuum of Alternatives. Journal of Business Strategies, Huntsville, Texas, v. 7, n. 1, p. 8–16, 1990. DOI: 10.54155/jbs.7.1.8-16. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/332.. Acesso em: 4 may. 2024.