Differentiation and Cost Leadership Strategies: A Strategic Continuum of Alternatives
Vol. 7 No. 1 (1990), Research Articles
Vol. 7 No. 1 (1990)

Differentiation and Cost Leadership Strategies: A Strategic Continuum of Alternatives

Research Articles
https://doi.org/10.54155/jbs.7.1.8-16
Ronald Green
East Tennessee State University
James Jolly
Idaho State University
Alok Srivastava
Georgia State University
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Green, R., Jolly, J., & Srivastava, A. (1990). Differentiation and Cost Leadership Strategies: A Strategic Continuum of Alternatives. Journal of Business Strategies, 7(1), 8–16. https://doi.org/10.54155/jbs.7.1.8-16
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https://doi.org/10.54155/jbs.7.1.8-16
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