Marketing Warfare Strategies: A Model. Journal of Business Strategies, Huntsville, Texas, v. 7, n. 2, p. 113–124, 1990. DOI: 10.54155/jbs.7.2.113-124. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/328.. Acesso em: 4 may. 2024.