Vol. 7 No. 2 (1990), Research Articles
Vol. 7 No. 2 (1990)

Marketing Warfare Strategies: A Model

Research Articles
Ronald Taylor
Mississippi State University
Ronald Coulter
Southwest Missouri State University
Mary Coulter
Southwest Missouri State University
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Marketing Warfare Strategies: A Model. (1990). Journal of Business Strategies, 7(2), 113-124. https://doi.org/10.54155/jbs.7.2.113-124
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