Vol. 33 No. 1 (2016)

Published March 15, 2016
Spring 2016

Research Articles

Timothy Reisenwitz, Sanjay Gupta
1-14
Brand Loyalty and Store Loyalty For Consumers Purchasing A Product Warranty In A Health Care Setting: An Investigation of The Differences Across Gender, Age, and Income Groups
PDF
Stephen V. Horner, Daniel Baack, Donald Baack
17-48
The Role of Psychic Distance In Internationalization Strategy Evaluations and Strategic Choices
PDF
Jamie D. Collins, Christopher R. Reutzel
51-70
Entrepreneurial Strategies For Emerging Markets
PDF
Josh Bendickson, Shelby J. Solomon
73-99
Generating Press, Bold Ideas, and Stubbornness: The Impact of Celebrity CEO's
PDF