Reisenwitz, Timothy, and Sanjay Gupta. “Brand Loyalty and Store Loyalty For Consumers Purchasing A Product Warranty In A Health Care Setting: An Investigation of The Differences Across Gender, Age, and Income Groups”. Journal of Business Strategies 33, no. 1 (March 15, 2016): 1–14. Accessed April 19, 2024. https://jbs-ojs-shsu.tdl.org/jbs/article/view/60.