Reisenwitz, T. and Gupta, S. (2016) “Brand Loyalty and Store Loyalty For Consumers Purchasing A Product Warranty In A Health Care Setting: An Investigation of The Differences Across Gender, Age, and Income Groups”, Journal of Business Strategies. Huntsville, Texas, 33(1), pp. 1–14. doi: 10.54155/jbs.33.1.1-14.