ABED, F.; BÜTTGEN, M. Should Corporation Care about Negative Brand Publicity? Understanding the Impact of Negative Brand Publicity on Employees’ Corporate Brand Pride. Journal of Business Strategies, Huntsville, Texas, v. 39, n. 1, p. 1–32, 2022. DOI: 10.54155/jbs.39.1.1-32. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/415. Acesso em: 3 jul. 2022.