TY - JOUR AU - Parnell, John AU - Mensah, Edwin AU - Oppong, Derek PY - 2018/03/15 Y2 - 2024/03/29 TI - Strategic Political Emphasis (SPE), Environmental Uncertainty, and Firm Performance In Ghana JF - Journal of Business Strategies JA - J Bus Strategies VL - 35 IS - 1 SE - Research Articles DO - 10.54155/jbs.35.1.1-30 UR - https://jbs-ojs-shsu.tdl.org/jbs/article/view/41 SP - 1-30 AB - <p>This paper reports on a survey of 125 managers concerning strategic political<br>emphasis (SPE), environmental uncertainty, and firm performance in Ghana. Results<br>with a 95% confidence interval identified technology uncertainty as a significant<br>driver of SPE, strategic emphasis on competitors, and strategic emphasis on<br>customers. SPE was also a positive and significant driver of performance. When<br>a 90% confidence interval was applied, market uncertainty prompted strategic<br>emphases on both competitors and customers, and strategic emphasis on competitors<br>was positively linked to performance. These findings underscore the influence of<br>SPE on firm performance in Ghana, and suggest that similar relationships could be<br>found in other nations, particularly those with developing and emerging economies.</p> ER -