@article{Peters_Golden_2013, place={Huntsville, Texas}, title={Stakeholder Networks and Strategy: The Influence of Network Consistency and Network Diversity On Firm Performance}, volume={30}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/81}, DOI={10.54155/jbs.30.2.120-144}, abstractNote={<p>As academic and practitioners continue to demand greater stakeholder acknowledgement<br>and engagement, firms must seek ways to move beyond dyadic interactions<br>and treat internal and external stakeholders as components of a holistic<br>network. This paper introduces two new constructs, Network Diversity and Network<br>Consistency, proposing that both the variety of stakeholder partners (Network Diversity)<br>as well as the uniformity of social performance across multiple stakeholder<br>constituencies (Network Consistency), will influence Corporate Reputation (CR)<br>and ultimately, firm financial performance. Using a sample of 158 firms, across a<br>five year time span,we find that while Network Diversity has no significant relationship<br>to CR, Network Consistency is in fact related to Corporate Reputation. Further,<br>high levels of Network Diversity may actually detract from, rather than enhance<br>financial performance, via increased cost and relationship management complexity.</p>}, number={2}, journal={Journal of Business Strategies}, author={Peters, Richard and Golden, Peggy}, year={2013}, month={Oct.}, pages={120–144} }