Network Intensity: Assessing The Strategic Value of Installed Base
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Keywords

Competitive Settings
Consumer Interdependence

How to Cite

McIntyre, D. (2011). Network Intensity: Assessing The Strategic Value of Installed Base. Journal of Business Strategies, 28(2), 177–195. https://doi.org/10.54155/jbs.28.2.177-195

Abstract

The purpose of this research is to explore variation in the influence of network
effects across competitive settings. Specifically, this study tests for significant
differences in the impact of a product’s installed base on its growth in an industry
influenced by network effects, application software. Variation in size-on-growth effects
across industry segments is conjectured to be a function of the network intensity,
or degree of consumer interdependence, of the segments. The results illustrate
significant variation in the magnitude of size-on-growth effects across segments,
consistent with the notion of network intensity. Implications for strategy in hightechnology
settings are discussed.

https://doi.org/10.54155/jbs.28.2.177-195
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