The Competitive Cohort: An Extension of Strategic Understanding


Competitive Advantage

How to Cite

Flint, G., & Van Fleet, D. (2011). The Competitive Cohort: An Extension of Strategic Understanding. Journal of Business Strategies, 28(2), 97–122.


The use of referent others to establish the concept of competitive cohorts
is presented as a way to extend the understanding of strategic decision making in
organizations. The competitive cohort concept does not replace other perspectives
of the firm, industry or strategic group definitions, strategy formulation, or decision
making, but rather, helps in understanding how organizational goals are established
and performance is shaped and measured. The use of the competitive cohort concept
may also give a new coherency in and view of the concepts of competitive advantage
and sustained competitive advantage.