Social Networking As A Strategy For Improving Food Safety: A Pilot Study
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Keywords

Social Network
Social Media
Food Safety
Food Recall

How to Cite

Van Fleet, D., Wang, C.-S., & Van Fleet, E. (2014). Social Networking As A Strategy For Improving Food Safety: A Pilot Study. Journal of Business Strategies, 31(2), 357–378. https://doi.org/10.54155/jbs.31.2.357-378

Abstract

The FDA [Food and Drug Administration], America’s consumer watchdog
for food safety, needs a more effective means of communicating with all participants
from food sources to consumers. This paper presents a pilot study using responses
from an online survey to explore the feasibility of using social media to enhance the
current food safety system in the U.S. While more research is needed, the results
suggest that, although the primary users of social media are young and well-educated
adults, social media networking can play an important role in the rapid dissemination
of food recall notices and other preventive information in a message form that
is more likely to be read or heard. Thus, the FDA should consider social media as an
important tool in increasing the effectiveness of its overall strategy.

https://doi.org/10.54155/jbs.31.2.357-378
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