Optimizing Manufacturer Profit In Downstream Retail Markets Under Conditions of Uncertainty
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Keywords

Sales Incentives
Profit Maximization
Optimal Sales

How to Cite

Moore, E., & Francisco, J. (2016). Optimizing Manufacturer Profit In Downstream Retail Markets Under Conditions of Uncertainty. Journal of Business Strategies, 33(2), 116–137. https://doi.org/10.54155/jbs.33.2.116-137

Abstract

This paper presents the results of three differing sales incentives,
from the manufacturer, in models involving a manufacturer selling a product to
Cournot-type retailers competing in the retail market. We investigate the effectiveness
of these incentives under two scenarios: profit maximizing retailers and retailers
with an incentive function that is a mix between sales and profits. The optimal sales
incentive is discussed.

https://doi.org/10.54155/jbs.33.2.116-137
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