Just Noticeable Difference: The Marketplace Experience of General Motors
Vol. 5 No. 2 (1988), Research Articles
Vol. 5 No. 2 (1988)

Just Noticeable Difference: The Marketplace Experience of General Motors

Research Articles
https://doi.org/10.54155/jbs.5.2.93-103
Thomas Powers
University of Alabama - Birmingham
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Powers, T. (1988). Just Noticeable Difference: The Marketplace Experience of General Motors. Journal of Business Strategies, 5(2), 93–103. https://doi.org/10.54155/jbs.5.2.93-103
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https://doi.org/10.54155/jbs.5.2.93-103
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