How to Cite
Kargar, J., & Parnell, J. (1996). Strategic Planning Emphasis and Planning Satisfaction in Small Firms: An Empirical Investigation. Journal of Business Strategies, 13(1), 1–20. https://doi.org/10.54155/jbs.13.1.1-20
Abstract
Most empirical studies examining strategic planning effectiveness have focused on its impact on financial performance. However, solid empirically-based conclusions concerning the usefulness of strategic planning have not yet emerged. The present study takes an alternative perspective, examining two dimensions of executive satisfaction with strategic planning. Results support a link between seven strategic planning characteristics and planning satisfaction among small firms.
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