Keywords
Market Growth
Distribution Channel
Distribution Channel
How to Cite
Black, G., & Peeples, D. (2005). The Impact of A Propensity For Relationalism and Market Growth On Distribution Channel Outcomes. Journal of Business Strategies, 22(2), 119–134. https://doi.org/10.54155/jbs.22.2.119-134
Abstract
This research investigates the effects of an organization's propensity for
relationalism and its product line market growth on the distribution channel
outcomes of actual relationalism and relationship endurance. Using a sample
of 160 industrial equipment distributors, propensity for relationalism is shown
to have an influence on both actual relationalism and relationship endurance.
Further, evidence is found that market growth enhances the impact propensity
toward relationalism has on relationship endurance.
This article is distributed using a Creative Commons Attribution-NonCommercial 4.0 license. Copyright remains with the author(s).