Claycomb, Cindy, Cynthia Lengnick-Hall, and Lawrence Inks. “The Customer As A Productive Resource: A Pilot Study and Strategic Implications”. Journal of Business Strategies 18, no. 1 (March 15, 2001): 47–70. Accessed March 28, 2024. https://jbs-ojs-shsu.tdl.org/jbs/article/view/203.