Generating Press, Bold Ideas, and Stubbornness: The Impact of Celebrity CEO’s. Journal of Business Strategies, Huntsville, Texas, v. 33, n. 1, p. 73–99, 2016. DOI: 10.54155/jbs.33.1.73-99. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/63.. Acesso em: 21 may. 2024.