The Family Effect on Brand Performance in Large United States Firms. Journal of Business Strategies, Huntsville, Texas, v. 41, n. 1, p. 1–26, 2024. DOI: 10.54155/jbs.41.1.1-26. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/479.. Acesso em: 21 may. 2024.