Strategic Guidelines for Responding to Consumer Boycotts. Journal of Business Strategies, Huntsville, Texas, v. 4, n. 2, p. 48–58, 1987. DOI: 10.54155/jbs.4.2.48-58. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/367.. Acesso em: 8 may. 2024.