Just Noticeable Difference: The Marketplace Experience of General Motors. Journal of Business Strategies, Huntsville, Texas, v. 5, n. 2, p. 93–103, 1988. DOI: 10.54155/jbs.5.2.93-103. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/358.. Acesso em: 6 may. 2024.