Relationship Banking: A Multinational Bank’s Application of Relationship Marketing. Journal of Business Strategies, Huntsville, Texas, v. 16, n. 2, p. 121–134, 1999. DOI: 10.54155/jbs.16.2.121-134. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/218.. Acesso em: 18 may. 2024.