Consumer Learning and The Creation of Primacy Advantages For Followers. Journal of Business Strategies, Huntsville, Texas, v. 17, n. 2, p. 145–162, 2000. DOI: 10.54155/jbs.17.2.145-162. Disponível em: https://jbs-ojs-shsu.tdl.org/jbs/article/view/208.. Acesso em: 22 jul. 2024.