TY - JOUR AU - Scarborough, Jack PY - 1993/10/15 Y2 - 2024/03/29 TI - Niche Markets and Small Business Strategies: Shifting the Focus of International Business Education JF - Journal of Business Strategies JA - J Bus Strategies VL - 10 IS - 2 SE - Research Articles DO - 10.54155/jbs.10.2.137-149 UR - https://jbs-ojs-shsu.tdl.org/jbs/article/view/281 SP - 137-149 AB - <p>The purpose of this paper is to propose a shift in the emphasis of international business<br>education, both teaching and research, in favor of small and mid-sized firms. Two established,<br>mutually reinforcing trends suggest the need for this shift; (a) the continuing role of<br>small business as the engine of innovation, and growth in output, export and employment<br>creation, and (b) the continuing reluctance of many small businesses to explore export<br>opportunities. To the extent business education serves the nation, the economy as a whole,<br>and our international competitiveness, and what promises to be an important avenue of<br>growth in employment opportunities for our students, we should be doing more to help small<br>and mid-sized businesses, and let the large, capital and job exporting multinational corporations<br>(MNCs) fend more for themselves.</p> ER -