TY - JOUR AU - Metters, Richard AU - Ketzenberg, Michael PY - 2000/03/15 Y2 - 2024/03/28 TI - Small Is Beautiful: The Re-Emergence of The Convenience Strategy JF - Journal of Business Strategies JA - J Bus Strategies VL - 17 IS - 1 SE - Research Articles DO - 10.54155/jbs.17.1.25-35 UR - https://jbs-ojs-shsu.tdl.org/jbs/article/view/213 SP - 25-35 AB - <p>For much of the last few decades it has appeared canonical that "bigger is better"<br>in the physical size of retail stores. In practice, the grocery and general merchandise<br>categories have seen tremendous increases in average store size. Academic literature<br>points to many benefits of size. Advances in information technology and logistics,<br>however, have provided a platform for a cost and quality competitive small store<br>format. The viability and strategic functional choices of the small store, "convenience"<br>strategy is explored.</p> ER -