TY - JOUR AU - Boxenbaum, Eva PY - 2006/03/15 Y2 - 2024/03/28 TI - Corporate Social Responsibility As Institutional Hybrids JF - Journal of Business Strategies JA - J Bus Strategies VL - 23 IS - 1 SE - Research Articles DO - 10.54155/jbs.23.1.45-64 UR - https://jbs-ojs-shsu.tdl.org/jbs/article/view/157 SP - 45-64 AB - <p>This paper empirically examines the impact of societal context on constructs<br>of corporate social responsibility (CSR). The empirical analysis is informed by<br>neo-institutional theory, which conceptualizes CSR constructs as potential or<br>actual institutions. A case study from the Danish business setting identifies the<br>steps that a project group of business actors took to develop a new CSR construct.<br>The steps include the transfer and translation of a foreign institution in response<br>to a field-level problem, major events, and partial deinstitutionalization of an<br>established CSR construct. The findings suggest that the new CSR construct is an<br>institutional hybrid, a combination of foreign and familiar institutions that make<br>a new CSR construct innovative, legitimate, and continuous with existing practice<br>in the business setting. The paper proposes that CSR constructs are malleable<br>institutional hybrids that are most easily implemented if tailored to the social<br>context. It concludes with implications for managers who want to select, design<br>and implement CSR constructs in their own business settings.</p> ER -