@article{Tse_Zhao_2011, place={Huntsville, Texas}, title={Competition In Search Engine Market}, volume={28}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/97}, DOI={10.54155/jbs.28.2.123-150}, abstractNote={<p>Google has been very successful in becoming the dominant search engine platform<br>in the US and Western countries. In contrast to its success in the US and Western<br>countries, Google does not have much luck in some Asian countries such as China<br>and Korea. Google is far behind in terms of search market share in China and Korea.<br>In this paper, we model the search engine market as a two-sided markets model and<br>analyze the industry structure and competition of the search engine market. First, we<br>present a mathematical model for a general search engine two-sided market. Then we<br>use the model to analyze the search engine history and explain why multiple search<br>engines could co-exist in the early days of the search engine history. We also explain<br>how Google, a latecomer in the search market, could become the leading search engine,<br>and how Google has strengthened its leading position. Next we apply the model<br>to China and Korea’s search markets and analyze how Google could lose the game to<br>local search companies. In the end, we propose some strategies on how search engine<br>market leaders could maintain and strengthen their leading positions.</p>}, number={2}, journal={Journal of Business Strategies}, author={Tse, Edison and Zhao, Wugang}, year={2011}, month={Oct.}, pages={123–150} }