@article{Macy_Barringer_Wortman_1993, place={Huntsville, Texas}, title={Relationships Between Export Success, Export Strategies, and Export Planning}, volume={10}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/284}, DOI={10.54155/jbs.10.1.1-16}, abstractNote={<p>The remarkable pace of change in world markets has caused a fundamental shift<br>in the number of possible avenues of growth for U.S. exporters. Eastern Bloc countries<br>and the republics of the former Soviet Union are actively soliciting trade. Asian<br>economies are experiencing growth at an unprecedented rate. The approaching unification<br>of the European Community and the possibility of a ratified North American<br>Free Trade agreement may provide additional opportunities for well-positioned U.S.<br>firms.<br>For many U.S. companies, exports represent a small but still vital portion of their<br>overall sales. Exports can also decrease the trade deficit and reduce unemployment.<br>Depending on the source, it has been estimated that each additional billion dollars worth<br>of exports creates between 19,600 and 30,000 new jobs. The Commerce Department,<br>the Department of Labor, and the U.S. ExportJImport Bank have made estimates within<br>this range. A deeper understanding of how firms reach their full export potential is<br>important for American businesses and the nation as a whole.</p>}, number={1}, journal={Journal of Business Strategies}, author={Macy, Granger and Barringer, Bruce and Wortman, Max}, year={1993}, month={Mar.}, pages={1–16} }