@article{Scarborough_1993, place={Huntsville, Texas}, title={Niche Markets and Small Business Strategies: Shifting the Focus of International Business Education}, volume={10}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/281}, DOI={10.54155/jbs.10.2.137-149}, abstractNote={<p>The purpose of this paper is to propose a shift in the emphasis of international business<br>education, both teaching and research, in favor of small and mid-sized firms. Two established,<br>mutually reinforcing trends suggest the need for this shift; (a) the continuing role of<br>small business as the engine of innovation, and growth in output, export and employment<br>creation, and (b) the continuing reluctance of many small businesses to explore export<br>opportunities. To the extent business education serves the nation, the economy as a whole,<br>and our international competitiveness, and what promises to be an important avenue of<br>growth in employment opportunities for our students, we should be doing more to help small<br>and mid-sized businesses, and let the large, capital and job exporting multinational corporations<br>(MNCs) fend more for themselves.</p>}, number={2}, journal={Journal of Business Strategies}, author={Scarborough, Jack}, year={1993}, month={Oct.}, pages={137–149} }