@article{Balabanis_Reynolds_2001, place={Huntsville, Texas}, title={Consumer Attitudes Towards Multi-Channel Retailers’ Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge, and Visit Duration}, volume={18}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/196}, DOI={10.54155/jbs.18.2.105-132}, abstractNote={<p>The study examines how different consumers evaluate online shopping sites set up<br>by bricks-and-mortar retailers. In particular, it examines how differences in consumers’ information<br>processing abilities and motivation as well as in their predispositions<br>towards a site’s material affect their attitudes towards that site and the<br>amount of time they spend at the site. The postulated relationships are depicted in the<br>form of a path diagram. The sites assessed were two electronic shopping sites<br>belonging to well established casual wear multi-channel retailers. Findings suggested<br>that attitudes towards a retailers brand (predisposition) transfers to attitudes<br>towards the retailer’s shopping site. The characteristics of the web site were<br>found to moderate the impact of involvement, Internet knowledge and Internet<br>experience, on both attitudes towards a site and the visit duration.</p>}, number={2}, journal={Journal of Business Strategies}, author={Balabanis, George and Reynolds, Nina}, year={2001}, month={Oct.}, pages={105–132} }