@article{Garbi_2002, place={Huntsville, Texas}, title={Alternative Measures of Performance For E-Companies: A Comparison of Approaches}, volume={19}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/189}, DOI={10.54155/jbs.19.1.1-18}, abstractNote={<p>Understanding firm performance is as important in the new economy as it was<br>in the old one. It seems difficult, however, to make a judgment about which<br>measures of performance are good predictors of future success for e-companies.<br>This paper contrasts indicators of asset productivity, shareholder value, growth,<br>survival, and cyberspace usage, exploring how these different indicators reflect<br>performance for a sample of e-companies, and compares them with a sample of<br>brick-and-mortars competing in the same industries. Results suggest that multiple<br>indicators are more necessary than ever to capture the variability of outcomes<br>in the Internet economy.</p>}, number={1}, journal={Journal of Business Strategies}, author={Garbi, Esmeralda}, year={2002}, month={Mar.}, pages={1–18} }