@article{Allen_Helms_Takeda_White_2007, place={Huntsville, Texas}, title={Porter’s Generic Strategies: An Exploratory Study of Their Use In Japan}, volume={24}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/149}, DOI={10.54155/jbs.24.1.69-90}, abstractNote={<p>While the use of Porter’s generic strategies have been well documented in<br>America and Europe, no studies have assessed their use in Japan. This research<br>investigates if Japanese companies are indeed following Porter’s generic<br>strategies or continuing to follow more traditional "Japanese" management<br>strategies. Using a survey to operationalize Porter’s generic strategies, Japanese<br>managers were questioned about their firm’s current strategic practices. A<br>factor analysis revealed Japanese firms are following only two strategies that<br>could be identified as those of Porter. A cost leadership strategy was the most<br>frequently used strategy, and the differentiation strategy was used the least.<br>There was no evidence of organizations using a focus strategy. Interestingly,<br>two additional strategies emerged that did not fit Porter’s research but are in<br>line with traditional Japanese strategies including a supply chain focus and a<br>training based strategy.</p>}, number={1}, journal={Journal of Business Strategies}, author={Allen, Richard and Helms, Marilyn and Takeda, Margaret and White, Charles}, year={2007}, month={Mar.}, pages={69–90} }