@article{Bowersox_Mentzer_Speh_2008, place={Huntsville, Texas}, title={Logistics Leverage}, volume={25}, url={https://jbs-ojs-shsu.tdl.org/jbs/article/view/136}, DOI={10.54155/jbs.25.2.85-99}, abstractNote={<p>It is the purpose of this paper to position marketing and logistics relationships<br>in a strategic context. The strategic position of both areas is used to draw<br>conclusions for the future relationships of marketing and logistics and to suggest<br>the need to focus on creating "logistics leverage." Logistics leverage - the ability<br>to achieve marketing advantage through logistics superiority - is accomplished<br>through the resolution of nine key issues. Once resolved, logistics can be exploited<br>to obtain and maintain significant competitive advantage.</p>}, number={2}, journal={Journal of Business Strategies}, author={Bowersox, Donald and Mentzer, John and Speh, Thomas}, year={2008}, month={Oct.}, pages={85–99} }