A Capability-Driven Turnaround Strategy For The Current Economic Environment


Competitive Landscape

How to Cite

Yandava, B. (2012). A Capability-Driven Turnaround Strategy For The Current Economic Environment. Journal of Business Strategies, 29(2), 157–185. https://doi.org/10.54155/jbs.29.2.157-185


Many Businesses were prompted to reevaluate their products and services
as a result of the recent economic downturn. Changes were made to their business
models to realign capabilities and performance in some cases. Businesses need to
provide better products and faster services while faced with more discerning customers,
emerging markets, and dynamic regulatory environments. In a turnaround
situation, businesses need to reinvent strategies and position themselves to meet
short-term goals, while functioning in a competitive landscape for the long-term.
The capability-driven model leverages core business and operating capabilities to
optimize the entire value chain; innovation and Corporate Social Responsibilities
are integrated carefully for long-term sustainability. The proposed framework is
based on careful studies of companies that returned to profitability from a failing


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