Entrepreneurial Strategies For Emerging Markets

Abstract

This study involves an investigation into the strategies utilized by entrepreneurial firms in India. Given the number of people living in emerging markets (e.g., China, India, others), understanding which conditions are related to the opportunity-seeking behavior of productive entrepreneurship is an important first step in deriving better policies aimed at improving living standards in countries that have been historically plagued by extreme poverty. Equipped with insights regarding factors that increase opportunity-seeking behavior, scholars, regulators, and practitioners alike can be better positioned to positively shape competitive environments in emerging markets.