This paper reports on a survey of 125 managers concerning strategic political
emphasis (SPE), environmental uncertainty, and firm performance in Ghana. Results
with a 95% confidence interval identified technology uncertainty as a significant
driver of SPE, strategic emphasis on competitors, and strategic emphasis on
customers. SPE was also a positive and significant driver of performance. When
a 90% confidence interval was applied, market uncertainty prompted strategic
emphases on both competitors and customers, and strategic emphasis on competitors
was positively linked to performance. These findings underscore the influence of
SPE on firm performance in Ghana, and suggest that similar relationships could be
found in other nations, particularly those with developing and emerging economies.
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