The Wealth Effects of Proactive and Reactive Corporate Name Change Strategies
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How to Cite

Aaby, N.-E., Zwirlein, T., & Borstadt, L. (1993). The Wealth Effects of Proactive and Reactive Corporate Name Change Strategies. Journal of Business Strategies, 10(1), 41–50. https://doi.org/10.54155/jbs.10.1.41-50
https://doi.org/10.54155/jbs.10.1.41-50
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