The Mysteries of Forecasting

How to Cite

The Mysteries of Forecasting. (1993). Journal of Business Strategies, 10(2), 95-111.


This paper reports the result of a study on American business forecasting, who
does the forecasting, how often do they do forecasts, which areas are forecasted, what
techniques are used, why they do it, and whether they are satisfied or dissatisfied with
their forecasting efforts. We propose a set of hypotheses concerning forecasting behavior,
provide results, provide conclusions, and make recommendations.


This article is distributed using a Creative Commons Attribution-NonCommercial 4.0 license. Copyright remains with the author(s).