An Exploratory Study of The Link Between Strategic Types and Quality Implementation

Abstract

This paper explores the relationship between strategy and quality. By drawing on contingency theory and the resource-based view of strategy. we demonstrate conceptual linkages among the two concepts. Then, based on these views, we hypothesize that the use of recognized quality management practices will vary across strategy types. Results of our empirical analysis show clear support for this hypothesis. In other words, there is no "one best way" to implement quality management in organizations.