How to Cite
Katz, J., Zarzeski, M., & Hall, H. J. (1997). The Importance of Strategy to Global Competitors: The Strategy-Performance Relationship Across Cultures. Journal of Business Strategies, 14(2), 126–140. https://doi.org/10.54155/jbs.14.2.126-140
Abstract
This study examines the role national culture plays in the relationship between the competitive environment, firm strategies, and firm performance by extruding prior empirical work to the international marketplace. We find that business strategies remain an important determinant of firm performance when considering the effects of national culture, competitive environment, and industry in which firms compete. Implications for global managers and future research are discussed.
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