Understanding firm performance is as important in the new economy as it was
in the old one. It seems difficult, however, to make a judgment about which
measures of performance are good predictors of future success for e-companies.
This paper contrasts indicators of asset productivity, shareholder value, growth,
survival, and cyberspace usage, exploring how these different indicators reflect
performance for a sample of e-companies, and compares them with a sample of
brick-and-mortars competing in the same industries. Results suggest that multiple
indicators are more necessary than ever to capture the variability of outcomes
in the Internet economy.
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